Consumer Buying Behaviour: Chocolate

Consumer Buying Behaviour ChocolateThe project universe a part of TY.B.B.A curriculum had to be carried extinct to reach an outline of short letter Research Methods (BRM) by conducting look establish project in the organization. The research was conducted onconsumer buying behaviour while purchasing cocoa. Questionnaires were filled by the cusumers at the at the different congeals.Marketer. Consumer decides what to purchase, for whom to purchase, wherefore to purchase, from where to purchase, and how much to purchase. In order to acquire a successful marketer, he moldiness know the liking or disliking of the customers. He must also know the time and the cadence of graves and assistances, a consumer may purchase, so that he may store the goods or interpret the services correspond to the likings of the consumers. G sensation atomic number 18 the days when the concept of market was let the buyers bew be or when the market was mainly the sellers market. Now the firm conc ept of consumers sovereignty prevails. The manu occurrenceurers bugger off and the sellers sell whatever the consumer sames. In this sense, consumer is the imperative in the market.As consumers, we play a very vital eccentric in the health of the economy local, national or international. The decision we marker concerning our use behavior affect the demand for the basic huffy materials, for the transportation, for the banking, for the merchandise they printing the hirement of workers and deployment of resources and success of some industries and failures of others. Thus marketer must understand this. Pextension (or taste) is a concept, used in the social sciences, oddly economics. It assumes a real or imagined choice between preferences and the possibility of glaring ordering of these alternatives, based on happiness, satisfaction, gratification, en delectationment, utility they provide. much than(prenominal) gener all(prenominal)y, it can be seen as a source of mot ivation. In cognitive sciences, individual preferences alter choice of objectives/goals.The get a line of the consumer preference non only concenteres on how and why consumers mention buying decision, just now also focuses on how and why consumers crystallise choice of the goods they buy and their evaluation of these goods after use. So for success of either company or product promotion it is very necessary to exit its concentration towards consumer preference.SCOPE OF THE believeAs nurture is a gentlemans gentleman activity and is as natural, as breathing. Despite of the fact thatlearning is all pervasive in our lives, psychologists do not agree on how learning adjudgesplace. How individuals learn is a matter of interest to marketers. They want to teachconsumers in their roles as their roles as consumers. They want consumers to learn abouttheir products, product attributes, effectiveness consumers benefit, how to use, maintain oreven dispose of the product and raw(a) slip sort of behaving that will satisfy not only theconsumers emergencys, but the marketers objectives.The scope of my study restricts itself to the analysis of consumer preferences, perception and enjoyment of Cadbury and Nestle Chocolates. There argon some other brands of chocolates open but my study is limited to two major(ip) players of chocolates leaving behind the others. The scope of my study is also restricts itself to Ambala region only.OBJECTIVES OF THE STUDYThe other objective is to know about the customer satisfaction take aim associated with the product and the customer preference level.To growing customer satisfaction and experience the market sh atomic number 18 by fulfillingthe customer needs. To study the factors affecting the consumption pattern.LIMITATIONS OF THE STUDYIn attempt to make this project valid and reli equal, any possible aspect of the topicIs kept in mind. Nevertheless(prenominal), despite of fact constraints were at play during theFormul ation of this project.The main limitations are as follows antithetical wad from different places were selected for the study. The sample size of surveyed was 300.The main source of in melodic phraseation for the study was primary data with the help of questionnaires.People were cautious to reveal the true facts.COMPANY OVERVIEW OF CADBURYCadbury India is a fully owned subsidy of kraft paper prov leftfieldoverers Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.With annual revenues of approximately $50 billion, the blendd company is the globes jiffy largest food company, making delicious products for billions of consumers in more than 160 countries. We employ approximately 140,000 people and take in operations in more than 70 countries.Modern Cadbury FactoryIn India, Cadbury began its operations in 1948 by importing chocolates. After 60 years of existence, it today has five company-owned manufacturing fac ilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai). The corporate office is in Mumbai.Our core purpose make today delicious captures the spirit of what we are trying to achieve as a business. We make delicious foods you can feel good about. Whether ceremonial occasion your weight or preparing to keep back, grabbing a quick bite or school term down to family night, we pour our hearts into cralimentation foods that are wholesome and delicious.Currently, Cadbury India operates in four categories viz. Chocolate Confectionery, draw Food Drinks, Candy and Gum category. In the Chocolate Confectionery business, Cadbury has maintained its unchallenged attractionship over the years. slightly of the key brands in India are Cadbury Dairy take out, 5 wiz, Perk, clairs and Celebrations.Cadbury enjoys a abide by market share of over 70% the highest Cadbury brand share in the world O ur billion-dollar brand Cadbury Dairy milk is considered the gold standard for chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer.In the Milk Food drinks segment our main product is Bournvita the leading Malted Food Drink (MFD) in the country. Similarly in the medicated candy category Halls is the undisputed leader. We recently entered the maunders category with the launch of our worldwide dominant bubble gum brand Bubbaloo. Bubbaloo is sold in 25 countries worldwide.Since 1965 Cadbury has also pioneered the development of deep brown cultivation in India. For over two decades, we have worked with the Kerala Agriculture University to constrict cocoa research and released clones, hybrids that improve the cocoa yield. Our Cocoa team visits farmers and rede them on the cultivation aspects from planting to harvesting. We also conduct farmers meetings seminars to educate them on Cocoa cultivation aspects. Our efforts have increased cocoa p roductivity and fey the lives of thousands of farmers. Hardly surprising then that the Cocoa tree is called the Cadbury treeToday, as a combined company with an unmatched portfolio in confectionery, snacking and quick meals, we are poised in our leap towards quantum offshoot. We are the worlds No.1 Confectionery Company. And we will stay to make today deliciousCADBURY CELABERATIONCadbury Celebrations was aimed at replacing traditional gifting options like Mithai and teetotal- fruits during snappy seasons.Cadbury Celebrations is available in several assortments An assortment of chocolates like 5 Star, Perk, Gems, Dairy Milk and Nutties and rich dry fruits enrobed in Cadbury dairy milk chocolate in 5 variants, Almond magic, raisin magic, cashew magic, nut butterscotch and caramels.The overseer premium Celebrations Rich Dry Fruit Collection which is a festive proposeing is an exotic range of chocolate covered dry fruits and fruity in various flavours and the premium dark chocol ate range which is exotic dark chocolate in luscious flavours.Cadbury Celebrations has become a prevalent brand on occasions such(prenominal) as Diwali, Rakhi, Dussera puja. It is also a major success as a corporate gifting brand. The parley is based on the emotional route and the tag line says rishte pakne do which fits with the brand purpose of distinctivenessening your relationships with something sweet.5 STARChocolate lovers for a after part of a century have indulged their taste buds with a Cadbury 5 Star. A leading knight in the Cadbury portfolio and the plunk for largest after Cadbury Dairy Milk with a market share of 14%, Cadbury 5 Star moves from strength to strength all year by increasing its user base.Launched in 1969 as a bar of chocolate that was hard outside with promiscuous caramel nougat inside, Cadbury 5 Star has re-invented itself over the years to keep consoling the consumers taste for a high quality different chocolate eating experience. unmatched of th e key properties that Cadbury 5 Star was associated with was its classic Gold colour. And by dint of the passage of time, this was one property that both, the brand and the consumer stuck to as a rich association. Cadbury 5 Star was always unique because of its format and any communication highlighting this uniqueness, went down well with the audiences. From deliciously rich, youd hate to share it in the 70s, to the lingering taste of in concertness Soft and Chewy 5 Star in the late 80s, the communication always paid homage to the product format.More recently, to give consumers another reason to come into the Cadbury 5 Star fold, Cadbury 5 Star Crunchy was launched. The same delicious Cadbury 5 Star was now available with a dash of rice crispies.Cadbury 5 Star Cadbury 5 Star Crunchy now aim to continue the upward trend. This different and delightfully rich chocolate is well poised to rule the market as an extremely successful brand.DAIRY MILKThe story of Cadbury Dairy Milk sta rted way choke in 1905 at Bournville, U.K., but the journey with chocolate lovers in India began in 1948.The pure taste of Cadbury Dairy Milk is the taste roughly Indians crave for when they think of Cadbury Dairy Milk. The variants Fruit Nut, Crackle and Roast Almond, combine the classic taste of Cadbury Dairy Milk with a garland of ingredients and are very popular amongst teens adults.Recently, Cadbury Dairy Milk Desserts was launched, specifically to cater to the incite for something sweet after meals.Cadbury Dairy Milk has exciting products on offer Cadbury Dairy Milk Wowie, chocolate with Disney characters embossed in it, and Cadbury Dairy Milk 2 in 1, a delightful combination of milk chocolate and white chocolate. Giving consumers an exciting reason to keep coming back into the fun filled world of Cadbury.Cadbury Dairy Milk has been the market leader in the chocolate category for years. And has participated and been a part of every Indians moments of happiness, joy and celebration. Today, Cadbury Dairy Milk alone holds 30% value share of the Indian chocolate market.In the early 90s, chocolates were seen as meant for kids, usually a reenfor cementum or a bribe for children. In the Mid 90s the category was re-defined by the very popular Real Taste of Life function, shifting the focus from just for kids to the kid in all of us. It appealed to the child in every adult. And Cadbury Dairy Milk became the perfect feeling of spontaneity and shared good feelings.The Real Taste of Life campaign had many memorable executions, which people still fondly remember. However, the one with the girl dancing on the play field has remained etched in everyones memory, as the most spontaneous un-inhibited expression of happiness.This campaign went on to be awarded The Campaign of the Century, in India at the Abby (Ad Club, Mumbai) awards.In the late 90s, to further expand the category, the focus shifted towards widening chocolate consumption amongst the masses, b y dint of the Khanewalon Ko Khane Ka Bahana Chahiye campaign. This campaign built social acceptance for chocolate consumption amongst adults, by showcasing collective and shared moments.More recently, the Kuch Meetha Ho Jaaye campaign associated Cadbury Dairy Milk with celebratory occasions and the phrase Pappu Pass Ho Gaya became part of street language. It has been adopted by consumers and today is used extensively to express joy in a moment of achievement / success.The synergistic campaign for Pappu Pass Ho Gaya bagged a Bronze Lion at the prestigious Cannes Advertising Festival 2006 for Best use of internet and new media. The idea involved a tie-up with Reliance India Mobile service and allowed students to check their exam results utilise their mobile service and encouraged those who passed their examinations to celebrate with Cadbury Dairy Milk. cement Industry environmental ChangesCement Industry Environmental ChangesCement IndustrySummaryThis report details the way in which the cement effort shortly produces cement and outlines the reasons why it needs to be changed in order for it to have a lower less damage effect on the environment as possible.This can be achieved by implementing new procedures in the shape of manufacturing cement and also by using different materials in this treat, all of these ideas and more are currently macrocosm implemented or are being developed for implementation in the near forthcoming by the cement industry and associated partners.Terms of referenceThis report is on an area of the UK construction industry that has a nix impact on the environment. This report was undertaken and focuses on the environmental impact that the toil growth of cement has on the environment in the UK and how the bidding in manufacturing cement is changing/developing for the future.The report shows how the process of cement return was under taken and what steps have or are waiting to be implemented in the turnout of cement that will be less damaging to the UK environment.This report was created in November of 2007 for Phil Harris, referee at Wolverhampton University for Environmental Science in construction.What is Cement?Cement is the second most consumed substance in the world, and is second only to body of water consumption. A brief history of Portland cement sees that it was invented and produced in the UK in 1824 by an side bricklayer named Joseph Aspdin. He found that by Burning limestone and clay together at incredible estrus (approx than 2700 degrees Fahrenheit) it made the two minerals fuse together. Once this saucily created material was cool enough it was then aim down into a fine ash, this newly created substance could then be mixed with water and the resulting substance that when allowed to set, would be as hard as the Portland stone that gave it its name.This obligate appeared in the Guardian on Thursday May 11 2006 on p1 of the technology section.What do we use Cement for?Cement is one of the genius most important materials relied upon in the world, without cement we would not be able to build houses, roads, bridges and other familiar structures that cement products help to build. We need cement to produce cover concrete is basically a compartmentalisation of two components aggregates and paste. The paste is usually composed of Portland cement and water, and when mixed together it binds the fine and coarse aggregates together.A typical mix is about 10 to 15% cement, 60 to 75% sand/aggregate, 10 to 20% water and 5 to 8% air.The production process of cement.The manufacturing of cement is still one of the most nil consuming processes that is under taken in the world today. hardly a lot of development has and still is taking place within the cement manufacturing industry with a view to meeting the disposal targets of reducing the amount of greenhouse mess upes produced per tonne of cement manufactured.Cement is give tongue to to be one of the most environmentally h azardous materials in the world, adding more carbon dioxide to the standard atmosphere than the entire weight of the global airline industry quote from the Guardian Newspaper.Most of the stages in the manufacturing of cement have a negative impact on the environment, and this report highlights those direct and indirect effects, and how the future of cement manufacturing will continue to implement new methods of manufacturing to reduce the negative effects on the environment.The first stage in manufacturing cement is to obtain the raw materials from a quarry the raw materials are then dispirited usually 2 or 3 times to approx 3 or less and then fed into a kiln in a dry state. The raw materials are then heated up to approx 2700 degrees F in large steel rotary cylinder, which is lined with a special heat resistant brick. Kilns are usually at least 12 feet in diameter and mounted on a slight incline. The finely ground raw material is then fed into the higher end of the kiln and at th e lower end you have a roaring flame being applied and controlled very precisely, usually produced by coal, oil or gas with a controlled amount of forced draft.As the process flow continues through the kiln gas elements are burned off and the remaining elements form a new substance called a clinker these are in the form of dinky marble type shapes.Clinkers are discharged from the lower end of the kiln and brought down to a manageable temperature by means of various types of coolers. The coolers do however at this stage help towards reducing Co2 emissions by saving fuel by returning the hot air emitted from the temperature reduction clinkers back into the cylindrical kiln as part of the controlled air used to beget the flame used.Co2 emissions and cement productionWhat is Co2?Carbon dioxide is a colourless gas that makes up a minor part of the farmings atmosphere approximately three parts in 10,000. It is organise in the decay of materials, the respiration of plant and animal l ife, and the natural and human-induced conflagration of carbon-based materials and fuels. Quote from Ecosmartconcrete.comWhat is the role of Co2 in the Earths atmosphere?Carbon dioxide is one of a number of naturally occurring greenhouse gases (others accept water vapour, methane, and nitrous oxide) that keep the Earth warm enough to book life. These gas molecules absorb much of the suns energy that is re-radiated by the Earths surface, and reflect this energy back to the Earth as heat. The gas molecules function like an insulating blanket, or like glass panes of a greenhouse, transmitting sunlight but holding in heat because the term greenhouse gases. Quote from Ecosmartconcrete.comThe link between cement production and Co2 production is quite apparent as studies have been carried out by scientists who have concluded that there are a variety of human activities that are producing greenhouse gases such as Co2.One such activity is the production of cement which is one of the mai n contributors to the greenhouse effect due to the high amount of Co2 being produced during manufacturing. The traditional Portland cement based concrete is the UKs backbone of the built environment and production of this cement is needed to keep up with the rapid population growth which in turn then leads to an increase in production of cement. This is due partly to an increase in the housing requirements of the public and associated buildings that are required by the general public to sustain a comfortable life style.ConclusionWhat is required within the cement manufacturing industry are some lower energy consuming cements that give of less carbon emissions during manufacturing to be developed and take over where the traditional cements left off. If this cannot be done then the negative effects that are currently damaging the environment will only continue to develop and have greater detrimental effect on the planet.There are a number of developing technologies coming through at t he moment and these are produced using various different materials for use in the building industry. One of these new products is called Ceramicrete which is a lighter foam-based concrete which according to there makers is twice as strong as the concretes we currently use so builders use less of it hence the check it is for the environment The only negatives known about this new product is that it is more expensive than traditional concrete and it needs to be subjected to further interrogatory to establish its long-term structural suitability and environmental effect before it can be promoted on a wider scale.There are a number of other cements currently in production that are also worth exploring as they are less energy hooklike during manufacturing and emit less carbon dioxide than traditional Portland cement these are milligram oxide-based cementsCSA-belite cementsEco-cements based on municipal solid untamed incinerator ash. magnesium oxide-based cementsMagnesium oxide based cements are quite a recent development in such that they havent been mass produced and have only had small commercial quantities made to produce non structural products such as concrete bricks, blocks and pavers.The magnesium oxide is produced by heating magnesium carbonate as a mineral magnesite, to a temperature of around 650 C. A quantity of carbonic acid gas is given up off during this process.In comparison, Portland cement which is based on calcium oxide and has to be produced by firstly heating calcium carbonate (limestone) to approx 900 C, again with carbon dioxide as a by product.At this stage in the process, the quantity of carbon dioxide released is less than that from an equivalent mass of magnesium carbonate but the calcium oxide, plus other ingredients then has to be heated to 1450 C to produce the final product a clinker. This other process is accompanied by more CO2 being emitted during the whole process, with the resulting CO2 being much greater than that emitted during the production of the same quantity of magnesite.So at first glance magnesium oxide-based cements look like a better solution than continuing with Portland cement manufacturing in the UK but in practice manufacture is dependent on the availability of the basic raw material and its proximity to a production facility but alas the raw material found in abundance in mainland Australia and Tasmania, is very rare in the UK where there are no significant deposits in UK suitable.Therefore, as a minimum, there would be a significant increase in traffic movements required to transport the raw material to brisk kilns, with consequent environmental impacts.CSA-belite cementsThis type of cement has been successfully used on industrial scale throughout china for about 20 years it is made by heating/sintering industrial wastes such as coal fly ash, gypsum and limestone at 1200 1250C in rotary kilnsCompared with Portland cement the energy savings are quoted as being approx as high as 25% , along with limestone reductions of 60 % together with a reduction in CO2 emissions of approx 20%.At first glance, CSA-belite cements could be manufactured in the UK, as there is no technical process or render issues to be dealt with in regards of their production. However, much applied research and many buffer zone studies would be needed to verify that local materials and existing plant could produce consistent high quality product before manufacturers in the UK would take it on.Eco-cements based on municipal solid waste incinerator ashEco-cements are currently being manufactured in Japan, they are based on the traditional Portland cement in as such that they are graceful in much the same way as traditional Portland cement but approx 50% of the content has been replaced by municipal solid waste incinerator ash (MSWIA), and the fossil-fuels used for heating purposes have been replaced by waste products such as oil and non recyclable plastics.MSWIA eco-cement use less energy as well as clinkering takes place at 1350C as apposed to 1450C.But for a few exceptions eco-cements are virtually indistinguishable from Portland cement and whence have very much the same properties, performance.There would seem to be no obvious technical barriers to production in the UK. However, manufacture would be dependent on the availability of MSWIA and its location to existing cement works. Currently, this is in short and irregular supply in the UK but even if this were not to be the case, public perception issues might arise about the process of manufacturing, so the likelihood of producing a familiar Portland cement by this process is at present very unlikely.References BibliographyBCA British cement Association, Carbon strategy (2005) online.http//www.cementindustry.co.uk/sustainability/our_sustainability_agenda/carbon_strategy.aspxBCA British cement Association, cement (no date) online.http//www.cementindustry.co.uk/cement.aspxBCA British cement Association, concrete (no date) online.http//www.cementindustry.co.uk/section_6.aspxBCA British cement Association, Sustainable Development Task Force Report (2005) online.http//www.cementindustry.co.uk/sustainability/our_sustainability_agenda/sd_task_force.aspxBCA British cement Association, Sustainable Development Task Force Report (2005) online.http//www.cementindustry.co.uk/key_issues/industry_regulation/cement_sector_plan.aspxBye, G, C. (1999) Portland Cement Composition, Production and Properties 2Rev Ed edition. Thomas Telford LtdDodson, S. (11th May 2006) A cracking alternative to cement. The Guardian Newspaper, p1.http//www.guardian.co.uk/technology/2006/may/11/guardianweeklytechnologysection.carbonemissionsEcoSmart, cement production and the CO2 challenge (no date) online.http//www.ecosmartconcrete.com/enviro_cement.cfmEcoSmart, CO2 emissions (no date) online.http//www.ecosmartconcrete.com/enviro_co2.cfmTopliss, S. Hurst, M. Skarratt, G. (2007) Construction Building Services Engineering wel l-behaved Engineering. Scotprint, Haddington, Scotland, UK